Meet Franc and the dreamers

Franc is South Africa's Digital Wealth Coach - a platform built to help everyday people grow what matters: confidence, consistency, and long-term financial freedom. We make wealth-building simple, safe and achievable with guided tools, personalised wealth plans, and a curated selection of top-performing, low-cost funds. Through behaviour-focused features, goal-based investing, and the Franc Academy, we help users build small habits that compound into lasting wealth.

We believe everyone should be able to access the best investments.

Dr Thomas BrennanCEO and Co-founder

Our Mission

We're on a simple mission: help South Africans grow what matters. As SA's Digital Wealth Coach, Franc turns investing into a habit, not a hurdle - combining goal-based investing, personalised wealth plans and low-cost funds with nudges, education and clear progress tracking. We make wealth-building feel safe, achievable and ordinary: small, consistent steps that protect dignity, build confidence and create real financial freedom. No jargon, no gatekeeping, no minimums - just practical tools and warm guidance to help you grow what matters.

Meet the team

Thomas Brennan

CEO & Co-founder

Sebastian Patel

COO & Co-founder

Kyle Welsh

Chief Technology Officer

Lyndall Marwick

Chief Financial Officer

Cassidy Nydahl

Head of Growth

Anelisa Maswana

Product Manager

Nicky Eilers

Compliance Officer

Gontse Mothibe

Customer Success

Ahmad Ahmed

Junior Software Engineer

Amy Mienies

Graduate Intern

Wonga Dzingwa

Junior Software Engineer

Manuella Penev

Marketing Manager

Tinomudai Bopoto

Software Engineer Intern

Sian

Software Engineer Intern

Tavonga

Software Engineer Intern

At Franc, we're a growing, mission-driven team building a culture centred on clarity, dignity, and progress. We believe in simple tools, warm guidance, and helping millions of South Africans build confidence in their money - one habit at a time. We work hard, but we have a lot of fun, too. If you'd like to join the team, we'd love to meet you. Send your CV to careers@franc.app.

our culture

Meet the team

Learn about Franc's mission to make wealth building accessible to everyone. Meet our founders and team building the #1 digital financial advisor. Watch the founders explain what makes Franc different and how we're helping South Africans build wealth.