If there’s one thing I’ve learned since joining Franc, it’s this: South Africans know how to hustle.

From side-hustling content creators and freelance designers to hairdressers and bakers, more and more people are taking their income into their own hands. In a country where formal jobs are hard to come by and the cost of living keeps rising, this isn’t just a trend. It’s a necessity.

But while running your own hustle is empowering, it’s also hard. Trying to manage your money on top of running your business can be overwhelming. One too many open tabs, tax surprises, expensive accounting software packages and late-night spreadsheet battles later, we knew there had to be a better way.

So we built one.

Meet Hustle: Software accounting for small businesses and side hustles

The Hustle Account is designed specifically for freelancers, sole proprietors, and side hustlers and builds on the existing personal saving and investing capabilities you can get with Franc. It helps you manage your business finances like a pro, on top of your personal finances and without needing an accounting degree or expensive tools.

With Hustle, you can:

Upload your bank statements and tag your personal and business income and expenses.
  1. Track and tag your business money effortlessly. Link your bank accounts or upload statements to see all your income and expenses in one place, even if it’s all mixed up with your personal ones. Categorise transactions with SARS-friendly tags to make provisional tax filing easier than ever.
The Hustle Account automatically generates a profit and loss report.
  1. Know your numbers. Our automated profit & loss reporting gives you clear insight into how your hustle is performing, month to month.
Our Savings Pot allows you to save just for your big business expenses.
  1. Save for tax or big expenses. Use our high-interest savings pot (powered by the Allan Gray Money Market Fund) to set money aside and watch it grow.

And here’s the best part: you can try it all for free for 14 days.

Why we built the Hustle Account

At Franc, we’re helping people build their wealth with a simple, goal-based saving and investing platform. We realised that many of our investors were building their wealth by earning additional incomes, or starting their own gig… and that comes with its own challenges. 

We wanted Hustle to feel like a financial sidekick for those people building their hustles, helping them keep it in financial order.

Building this product wasn’t easy. The biggest challenge we faced was definitely making it simple. I mean, finances – especially business finances – can be complex and intimidating. 

But we knew that if we could make it easier for you to see your numbers, set aside what matters, and prep for tax season, we’d be giving you more time and headspace to grow what really matters: your hustle.

How to get started

If you’re keen to check the Hustle Account out, follow these easy steps to upgrade to a 14-day free trial: 

  1. Open the Franc app and go to your Profile tab.
  2. Tap "Upgrade Account" and choose Hustle.
  3. Link your card securely with Peach Payments (don’t worry, you won’t be charged during the free trial).
  4. Enter your business name (or your name) and ID number.
  5. Connect your business account or upload a bank statement.

That’s it. You’re ready to start tracking, tagging, and taking control.

Built for the brave

If you're juggling your personal and business income and expenses in one account, Hustle is for you. If you’re not quite sure if you’re making ends meet on your business, Hustle is for you. If you want to grow your side hustle into something bigger, Hustle is for you.

We made this for the go-getters. For you.

And this is just the start: going forward, we plan to make this a holistic small business accounting software that covers everything from business receipt tracking and tagging to invoicing and getting paid. Watch this space!

Give Hustle a try and let us know what you think. As always, we’re building this with you, for you.

See you in the app.